Sunday, October 31, 2010

Sales promotion and Personal selling

                                                                      "Sales promotion: is marketing communication activities, other than advertising, personal selling, and public relations." "Personal selling: is a purchase situation involving a personal, paid for communication between people in an attempt to influence each other." For Nike to promote themselves to gain more sales they largely depend on finding accessible store locations. To caught the eye of their consumers Nike uses a number of famous athletes that serve as brand ambassadors such as, the Brazilian soccer team, Lebron James for basketball, Lance Armstrong for cycling, and Tiger Woods for golf. Nike also sponsors events such as hoop it up and golden west invitational. Nike's quality products, loyal customer base and its great marketing techniques all contribute to its huge success. Nike utilizes personal selling techniques in all of their retail stores. First starting with sales associate in these stores they are the individuals that communicate directly with the consumers who are interested in Nike products. They are suppose to be knowledgeable of the brand and should be trained in asking customers the right questions in order to find out what they are looking for.  To do so Nike sends representatives to retail stores to keep sales associates up to date on their merchandise and the technology behind it to give the consumer a better feel for the product.         

Sunday, October 24, 2010

Advertising and Public Relations

                                                                             "Advertising: impersonal, one way mass communication about a product or organization that is paid for by a marketer, public relations: a field concerned with maintaining public image for business, non-profit organization, or high profile people. In 1982 Nike aired its first national television ads, created by newly formed ad Weiden Kennedy agency, during the New York marathon starting a successful beginning to their advertising campaign and still is intact. Nike introduced the world to one of the most famous and easily recognized slogans in advertising history, during a 1988 meeting of Nike's ad agency Wieden and Kennedy and a group of employee's. The saying "Just do it" captured Nikes corporate philosophy of grit, determination and passion. Nike uses such activities as for their advertising including agreements for product sponsorship with professional athletic teams, celebrity athletes, and numerous college athletic teams to help popularize there product worldwide.

Sunday, October 17, 2010

Retailing

                                                                           "Retailing: all the activities directly related the sales of goods and services to the ultimate consumer for personal, non business use. Nike is the largest manufacturer in athletic footwear and apparel worldwide. Nike sells its products in over 180 stores countries worldwide through its company owned retail stores Nike town and internet sites, as well as through retailers like foot locker and dicks sporting goods. Nike divides its sales into four regions across the globe, the United States, Europe, Middle East and Africa, Asia Pacific, Central and South America. With Nike just specializing in the development and sale of athletic footwear, apparel and equipment, it keeps them focused on bringing new products to their retailers to help keep them at the position there in.
  

Sunday, October 10, 2010

Consumer Decision Making

                                                                            "Consumer behavior: processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use.' Nike is transforming its organizational structure from a product innovation orientation such as shoes, apparel, and equipment, to a consumer experience one such as basketball, soccer, and running in order to deliver richer stories for the product. To do some Nike takes several surveys explains why they make their products instead of what are their products through speeches collecting past data on previous products then implying  to products to create a new experience for the customer.

Sunday, October 3, 2010

Developing Global Vision

                                                                      "Global vision recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets". The way Nike focus on its global vision is through its long term strategy focused on innovation, collaboration, transparency, and advocacy to prepare the company, to thrive in a sustainable economy. To do so Nike considerers design combines sustainability principles and innovative performance products for athletes by reducing toxics and waste and increasing the use of environmentally preferred materials. Using GX a web based marketplace designed to share intellectual property, to capture sharing and licensing patents that, when used by someone else, could lead to unlimited innovation in helping solve sustainability issue's. Work more with contract factories to train them in the implementation of specialized lean manufacturing, so that decision making is closer to the worker through skill building, teamwork and understanding. Using sports more to promote social change, because it builds networks of social entrepreneurs and community innovators and for its ability to drive positive social, economic and cultural change. And last to aim ahead of the curve of mandatory regulation, energy price increases and volatility and consumer pressure, by their formation of new coalition of consumer companies called business for innovation climate and energy policy, which is advocating for strong U.S climate and energy legislation with the aim of creating a level playing field through a cost on carbon and unblocking innovation that is essential creating technology and infrastructure solutions.