Sunday, November 28, 2010

Developing and managing products

                                                                      Throughout Nike's business years they've managed to produce millions of sneakers and clothing as well as sponsor famous athletes and music stars. Nike always aims for innovation products that minimize environmental impact by reducing waste throughout the design and developing process. For Nike to begin their product developing process for a new product they begin with comprehensive systems thinking around the domains of design, manufacturing and the life cycle of a product, including the possibilities for closing the loops on material, product use and end of life. Innovation takes off after catching sight of technological shifts. Once all that’s done incorporating the considered design is put into all Nikes key categories, basketball, running, football, soccer, etc. For Nike to keep their vision of reality going they focus on designing products that are fully closed loop: produced using the fewest possible materials and designed for easy disassembly , while allowing them to be recycled into new products or safely returned to nature at the end of their life.

Sunday, November 14, 2010

Integrated Marketing Communications

                                                                          "Integrated Marketing Communications: is the coordination and integration of all marketing communication tools, avenues, functions, and sources within a company into a seamless program that maximizes the impact of consumers and other end users at a minimal cost. Nike fully embraces the concept of integrated marketing communications. Their integrated approach includes traditional advertising such as, billboards, magazines, and television. Sponsoring sporting events and players, such as the super bowl and Tiger Woods. Nike engages in online marketing initiatives by allowing consumers to consumers to customize their shoes though Nike id. They also spend a great deal of money in search marketing. With this approach Nike is allowed to communicate their message constantly across all media outlets, and at the same time share their most important message  with the consumer , which is use Nike products and you will increase your performance regardless of sport you are involved in.

Sunday, November 7, 2010

Product Concepts

                                                                        "Product concept: Management philosophy that a good product creates its market, and does not require heavy marketing expenditure. Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys , shorts, etc for a wide range of sports which include, track and field, baseball, ice hockey, tennis, soccer, football, lacrosse, basketball and cricket they sell them for those sports also. The Nike Hindsight glasses design uses Fresnel lenses, which were originally made for lighthouses and provide a wide aperture and short focal length. Even though the lenses reduce image quality, the idea is that since they are located only on the sides of the glasses, little clarity is lost in the process as the eye only detects motion in that area. Nike designed the glasses for cyclists, but the design could be handy in a more wide range of activities where detecting motion beyond the usual 180 degrees would prove advantageous. People such as marathon runners to track and field athletes could benefit from this since they are doing a lot of movement.